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Aimeigou uses Google Gemini to address business challenges

Customer background

Aimeigou is a multi-channel B2B trading platform that is highly recognized internationally and is committed to facilitating global trade. The company connects global trustworthy buyers with verified suppliers through customized procurement solutions and reliable market information, enabling both buyers and sellers to adapt to changes in a timely manner and quickly seize new business opportunities.

For more than half a century, Aimigo has promoted honest trade through a variety of channels, including the B2B trading website (https://momoso.com/), Apps, exhibitions, business matching, professional trade magazines, media, and live – streaming procurement. Today, Aimigo serves over 10 million registered buyers and users around the world, including 97 of the world’s top 100 retailers, playing a crucial role in promoting global trade development.

Business requirements and challenges

The core challenges faced by e – commerce platforms stem from the rapid growth of the user base, with millions of new pieces of content needing to be processed every day.

• Content review

It is necessary to ensure that there is no illegal or unethical content, take into account the review standards of different regions, and also meet the merchants’ expectations for the review speed.

• Storage and access issues

Massive amounts of images bring huge storage costs, and the latency during global users’ access also needs to be optimized.

• Product description generation

The formats of product descriptions uploaded by users are extremely diverse, and there often appear illegal and prohibited words, even their variant words. How to effectively generate a description that fits the product picture through the picture has been a problem that has troubled everyone for a long time.

• Multilingual support and data compliance

At the same time, the platform needs to establish a sound audit mechanism, handle infringement complaints, and ensure data compliance.

These challenges not only test the technical strength of the platform, but also bring huge pressure to the operation team. How to ensure service quality while controlling costs is a long – term issue faced by the platform.

solution

To address these challenges, Aimigo has chosen Google Gemini’s solutions, including the use of Vertex AI and Gemini 1.5 pro. The following are the specific solutions and benefits:

Intelligence of content review:

Automate the content review process using Gemini’s AI technology to improve review efficiency. At the same time, the AI model can be adjusted according to different regional standards to ensure compliance.

Optimize storage and access:

Optimize image compression and storage through Vertex AI to reduce storage costs. Use edge computing technology to reduce latency and improve access speed for global users.

Intelligent product description generation:

Use AI to analyze images to generate accurate product descriptions, reduce the occurrence of non-compliant words, and improve content quality.

Multilingual support and data compliance:

Gemini provides powerful multilingual translation capabilities to ensure that the content is suitable for global users. At the same time, a sound auditing mechanism is established to handle infringement complaints and ensure data compliance.

The architecture design diagram is as follows:

Use the product

• Vertex AI 
• Gemini 1.5 pro
• Translate 
• Google Cloud Storage

Customer earnings

Note: [All the following statistical data are from the statistical results of the customer background]

• By deploying the Google Gemini solution, Aimigo has achieved significant benefits:
• Improvement in audit efficiency: Reduce the pressure of manual auditing, and increase the audit speed by more than 50%.
• Reduction in storage costs: Through optimization techniques, storage costs have been reduced by 30%.
• Improvement in description generation accuracy: The accuracy of product descriptions has been improved, reducing non – compliant content by 70%.
• Global user satisfaction improvement: The improvement of access speed and multi – language support have significantly enhanced the user experience.

Conclusion

With the help of Google Gemini, Aimigo not only effectively addressed the current business challenges but also enhanced the overall service quality and user satisfaction, laying a solid foundation for future business growth.